Maya Gura is no stranger to start-ups. When she launched Missbeez with co-founder Gil Bouhnick in 2015 in Tel Aviv, it was her third go-round. Her previous successful endeavors include Picscout, an image-recognition technology influencing global copyrights for photographers and videographers that was bought by Getty Images; and The Gifts Project, an e-commerce company that was bought by eBay.
The Missbeez app provides beauty services to more than 60,000 users and employs approximately 500 female professionals. While the road to Missbeez was not paved with gold-colored polish, it’s been a long and winding journey for Gura to get where she is today.